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Sainsbury's communication fail

October 1, 2014

photo credit: @mynameischrisd/Twitter

Spotted this earlier - a handy little reminder about making sure you are communicating with the right audience. 

A Sainsbury's poster (above) intended to motivate their staff to get customers to spend more was place in a store window for all to see. And then tweeted. And then covered by the national press

A good example of how far messages can spread about you and your business, and the need for communicating with the right people and in the right way.




 

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