Sainsbury's communication fail

photo credit: @mynameischrisd/Twitter Spotted this earlier - a handy little reminder about making sure you are communicating with the right audience. A Sainsbury's poster (above) intended to motivate their staff to get customers to spend more was place in a store window for all to see. And then tweeted. And then covered by the national press A good example of how far messages can spread about you and your business, and the need for communicating with the right people and in the right way.